Product Marketing Manager - Moscow

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Product Marketing Manager - Moscow

Сообщение Google » Чт мар 11, 2010 8:49 pm

Product Marketing Manager - Moscow

This position is based in Moscow, Russia.
The area: Product Marketing

The Product Marketing team partners with Engineering, Product Management, and the Sales organization to inform customers and the Sales team about new Google products and features. We conduct extensive market research to better understand and meet our users' needs. Working within our portfolio of consumer products (such as Search, Gmail, Maps, or Earth), we devise plans to make our users happier and increase the usefulness of our products. We use quantitative analysis and other research methods to improve the effectiveness of online marketing and better understand user behavior. Finally, Product Marketing works with our Ads product teams to communicate to advertisers and users how much value they gain from using Google products. As new advertising technologies are introduced to prospective customers, we develop messaging, collateral, events, and sales strategies to ensure their success.
The role: Product Marketing Manager

Product Marketing Managers are flexible, hardworking, experienced senior marketeers who are passionate about Google. You will plan and execute major B2B initiatives for Russia. You will be in charge of positioning and promoting Google's B2B products to achieve measurable objectives. Your key responsibilities will be to recruit small and medium advertisers through efficient ROI-based campaigns designed to increase awareness, education and product adoption. You will also be required to analyse the results of marketing programs to optimise investment. You will work with Sales and PR to acquire new advertisers and contribute to the overall positioning of Google Russia in the business market.

Drive the B2B acquisition strategy and lead the acquisition team to recruit SME advertisers and drive revenue for Google.
Plan and run awareness, education initiatives which have a positive impact on Google's business brand.
Develop creative assets and tools and manage agencies.
Manage the Russian acquisition budget to execute ROI efficient acquisition programs.
Track and analyse marketing programs to optimise overall results and plan campaign and channel mix.

BA/BS degree preferred with a strong academic record (MBA a plus), fluency in English and Russian.
Extensive experience in product marketing, direct marketing, marketing program management and call centres.
Experience of leading teams preferred.
Understanding of the search, online advertising, or web publishing market.
Passion for analysing products, customers and market dynamics and strong aptitude for determining the optimal way to position products in the market.
Outstanding written and oral communication skills and strong organisational skills.
Strong analytical skills required and proven track records in managing ROI campaigns and measurements. ... wer=165921
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Зарегистрирован: Чт мар 11, 2010 8:05 pm

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